Facebook is testing a shopping-oriented section of its app, as well as a new type of ad that makes it easier to browse.
The micro-subsets of online buyers.
Forrester Research Inc. is looking in even greater depth at who‚s buying online. Forrester‚s latest stats slice the population into such micro-subsets as parents of a newborn, new first-time parents and millionaires. Here are some of the findings they‚ve uncovered about the online behavior of these groups: