Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Boston’s MFA joins the more than 75 museums that are part of MuseumShop.com.
MusuemShop.com has added Boston’s Museum of Fine Arts to its online retail collaborative. More than 40 items based on the MFA’s own collection and developed by the MFA will be available on MuseumShop.com.
MuseumShop.com markets the web site to consumers and manages online orders, customer service and fulfillment for products featured on the site.