August 27, 2001, 12:00 AM

Topps acquires

The Topps Company adds an online trading card “stock market” with its acquisition of


New York-based The Topps Company Inc. has acquired White Plains, NY-based, a nearly year-old online “stock market” for sports trading cards, for $5.7 million in cash. web site attracts more than 300,000 unique visitors per month, according to the company.

Following the acquisition, losses from thePit`s operation in Topps’ current fiscal year are expected to be about $1.6 million and $0.6 million next year. Marc Lore, founder and CEO of will continue in his position following the acquisition.

Topps officials say the acquisition allows the international marketer of entertainment products and collections to expand into untapped markets. Topps plans to launch before the end of the 2001 baseball season its own online initiative, called “etopps”, which will be a trading card brand available only on the Internet.


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