Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
800.com is adding more digital cameras to its web store. Digital cameras are the retailer’s leading growth category. New brands will include Nikon, Pentax, Minolta and Toshiba.
Portland, OR-based 800.com, an online electronics retailer, is gearing up for the fourth quarter by expanding its brands of digital cameras. 800.com says cameras are its leading growth category. The retailer is adding Nikon, Pentax, Minolta and Toshiba to its product offerings, which already include Sony, Olympus, Kodak, Canon, Fuji, RCA and Argus. The company says it now offers all the leading digital camera brands in 60 different models. The store also sells accessories and provides extensive customer service, including real-time access to product experts.