August 13, 2001, 12:00 AM

BoatersWorld doubles sales

Sales at BoatersWorld.com have more than doubled over last year. The site hosts 700,000 unique visitors a month; average ticket is $300.

Year-to-date sales for BoatersWorld.com have more than doubled over sales figures for the same period last year, the company reports. While it won’t reveal sales figures, the company says its site hosts more than 700,000 unique visitors a month and the average ticket is $300.

“The recent shake-out in the e-commerce world has made it clear that consumers need to carefully consider who they are doing business with online,” said Fred H. Lerner, president and CEO of Ritz Interactive Inc., parent of BoatersWorld.com. “Online shoppers like purchasing through our site, not only because of the excellent selection of marine products, low prices and convenience, but also because it’s a name they trust within the marine industry.”

BoatersWorld.com has a relationship with Boater’s World Marine Centers, a chain of 105 boating specialty retail stores, through which BoatersWorld takes advantage of the chain’s selection of products, infrastructure, and processing, warehousing and fulfillment systems. In addition, shoppers at BoatersWorld.com can exchange items at the stores.

To complement BoatersWorld.com, Ritz Interactive recently launched two content-oriented community marine sites – FishingOnly.com and BoatingOnly.com. Both sites feature online shopping sections.

Ritz Interactive Inc. is based in Irvine, CA. It also operates RitzCamera.com, RitzPIX.com and Photography.com. It was formerly known as phobo.com Inc.

 

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