The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Eyestorm’s new site is easier to use and features a simplified checkout process. It also has incorporated new navigational tools featuring six new sections.
Online art site eyestorm.com has launched a re-designed site which the company says is easier for customers to use. Eyestorm simplified the design of the new site as well as the checkout process. Checkout now takes only three clicks, the company says. New navigational tools allow shoppers to move through six primary sections: Artists, Shop, Talk & Read, Special Projects, Members and Info.
Registered visitors also can personalize various aspects of the site as well As take advantage of a number of new member benefits. Registration benefits include access to special screen savers, discounts on publications, and more. Also, the site’s new corporate art section offers registration for the corporate user, exclusive corporate art "galleries" and other unique services tailored specifically for the corporate client.
Eyestorm launched in December 1999. It claims 250,000 user sessions per month. Eyestorm also has expanded beyond the Internet and operates showrooms in London and New York. Further showrooms are planned for San Francisco and Los Angeles.