Retailers shift their ad spending from TV, radio and print ads to digital ads.
More than half of companies that have implemented self-serve web options for customer service report an increase in call center workload.
Nearly half of companies that operate customer call centers offer a customers self-service option on the web and an additional 38% plan to offer the option in the next year, according to a survey of 268 call centers nationwide published in The Multi-channel Call Center Study Final Report released today by the Incoming Calls Management Institute. But interestingly, the survey of call centers found that non-phone access channels are not reducing agent workload-57% of call centers with self-service web sites report increases in workload.
Further, a third of the respondents said their organization is planning to implement call center/Internet-enabling technologies in the next 12 months, including e-mail response management, unified reporting and multi-media queuing.
The study also reported that the two biggest challenges facing organizations in developing an Internet-enabled call center are budget, cited by 56%, and the difficulties of integrating technology with existing systems, cited by 46%.
The study surveyed call centers in 12 industries, including retail and catalog merchants, financial services, healthcare, computer/Internet services, insurance, manufacturing, telecommunications, professional services, government/non-profit, travel, utilities and service bureaus.