Both social networks today announced new tools that let e-retailers drive sales directly from their platforms.
Amazon’s new e-document store offers research reports, journal articles and reference material from a number of well known researchers.
Further expanding the line of products it sells, Amazon.com has launched an e-documents store (www.amazon.com/edocuments), offering immediate access to texts that can be difficult to find in print, such as investor research reports, journal articles, reference material, magazine archives and other research documents. The e-documents offering complements Amazon’s e-books offerings.
Amazon says the demand for market research is $3 billion a year and growing at 30% a year. E-document topics include e-commerce, telecommunications technology, investment and marketing strategies, computer programming and media technologies. The store features content from Accenture, AMI Partners, Business Book Review, CIBC World Markets Corp., Faulkner Information Services, Gartner Inc., Greenfield Online, Giga Information Group Inc., Harvard Business Review, IDC, Reuters Business Insight, Zona Research and others.
“Customers want access to timely information and documents while on the Internet. Demand for premium research is at an all-time high, but few places offer a deep online catalog featuring several publishers,” said Jeff Blackburn, general manager of the Amazon Worldwide Digital Group. “Through e-documents we can efficiently bring customers a wide selection of non-book digital texts. In addition to market research, we plan to offer downloadable content from vertical markets like education, entertainment, travel and the medical and legal industries. We’re just scratching the surface in terms of the types of digital items we can make available for purchase online.”
Customers will download Amazon.com’s e-documents to Adobe Acrobat Readers.