The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Intel Corp. and iXL Inc. have teamed up to provide a complete supply chain solution to retailers. It is the first partnership by Intel as it seeks to move into the retailing market with a broad product offering.
Intel Corp. and iXL Inc. have teamed up to provide a complete supply chain solution to retailers, the companies announced today. This is the first agreement in Intel’s efforts to provide a broad range of solutions to the retailing industry. Intel has identified a number of vertical markets it is pursuing in an effort to broaden its reach beyond simply providing its well-known chips to computers. To that end, it has hired executives with retailing experience to help Intel move into the market.
Intel will provide the technology as well as the people who understand the retailing industry and iXL will provide the systems integration. The two describe their offering as an end-to-end approach to helping retailers manage inventory and merchandising. They are targeting retailers who need quick information on products and sales, either because they are very promotion oriented and need constant information on product movements and replenishment availability or they are fashion retailers and need to make sure they are stocked at the right time with hot fashions.
This is the first of other such agreements that Intel expects to reach to tap into the retailing industry. It plans to partner with providers of point of sale, kiosk and CRM applications, as well as others. Given the broad opportunities available in automating the supply chain, “The supply chain is the right place for us to start,” says Tom Gibbs, Intel’s director of vertical industry marketing.