CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
FairMarket has added Egghead to its list of retailers selling clearance goods online.
Woburn, MA-based FairMarket Inc. has signed up technology retailer Egghead.com, Menlo Park, CA, to sell clearance goods online. FairMarket provides e-business selling and marketing solutions incorporating dynamic pricing technology. Egghead says it chose FairMarket because of its customized dynamic pricing solution and its ability to fully integrate with Egghead.com’s inventory management systems.
In addition to the core technology platform, FairMarket provides Egghead.com with integration services by XML-based automation tools. These APIs link directly to Egghead.com’s web commerce platform, inventory management and order management systems. For example, on the front end, FairMarket’s integration tools ensure a seamless shopping experience by allowing the buyer to maintain a common account between the Egghead.com-powered and FairMarket-powered web sites.
FairMarket reports that it also enables Egghead.com to automatically allocate and upload inventory for the auction, check the status of inventory as it is purchased and send customer purchase information directly into Egghead.com’s fulfillment processing systems.