Retailers shift their ad spending from TV, radio and print ads to digital ads.
Ashford.com, a luxury gift retailer, has signed a marketing agreement with eBay to sell hundreds of select luxury goods, such as watches, jewelry, and other items from the Ashford Outlet on eBay.
Ashford.com, a luxury gift retailer, has signed a marketing agreement with eBay to sell hundreds of select luxury goods, such as watches, jewelry, and other items from the Ashford Outlet on eBay. Under the terms of the agreement, eBay will promote the Ashford Outlet, an online collection of discontinued or seasonal luxury goods, through a variety of marketing initiatives among its 30 million registered users.
"We believe the Ashford Outlet, a trusted retailer, offers another positive shopping destination for eBay community members," said Bob Hebeler, vice president, vertical markets. "Whether it`s a watch, jewelry or handbag, Ashford provides the premium shopping experience we expect from our partners."
Ashford.com CEO David Gow, said, "We`re excited about increasing the exposure of our items in the Ashford Outlet through a powerful and proven auction venue. We see this as an opportunity to develop a new channel that we believe will increase sales efficiently."
The eBay agreement is the latest in a series of alliances formed by Ashford.com to broaden its reach to luxury goods customers. In the past few months, Ashford.com has entered agreements with American Express, Northwest Airlines, Sharper Image, and MSN. As part of its plan to achieve profitability in the fourth quarter of this year, Ashford.com has grown its corporate gifts business, improved marketing efficiency, increased repeat customer purchases, narrowed its product assortment to focus on higher margin products, and reduced operating costs.