CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
ConsumerReview.com will provide reviews of computers, technology products, autos and video games to iWon. iWon users can also contribute their own reviews.
ConsumerReview.com, a provider of consumer-written product information, has agreed to provide reviews from its web site to iWon, a loyalty-based portal. The deal will start with reviews of computers and technology products and will expand to autos and games.
"We are excited to extend auto, computing and gaming product reviews to iWon," said Paul Wassem, CEO of ConsumerReview.com. "Our reviewers are extremely passionate about their hobbies. They love sharing opinions about the products they use and they take the time to write detailed, quality product reviews. Now iWon users can benefit from the insights of our reviewers and make smarter choices before they buy."
iWon users will have access to consumer reviews and ratings for products related to autos, computing and video games, such as car audio equipment, printers, computer monitors and game consoles. iWon users can also contribute their own product reviews.
ConsumerReview.com also has arrangements with Yahoo!, PCWorld.com and Respond.com.