July 2, 2001, 12:00 AM

Coolsavings.com Inc. adds targeted survey service

E-marketing firm Coolsavings.com has added a service that allows retailers to survey customers and generate targeted marketing deals.

 

Coolsaving.com Inc., an e-marketing company that delivers targeted advertising and promotional incentives for online and offline retailers, has added Select Response Surveys to its list of marketing services. Select Response Surveys, which can be delivered through Coolsavings Category Newsletters, targeted e-mail or the coolsavings.com web site, give advertisers a quick, cost-efficient vehicle to ask consumers specific questions and micro-target customized e-mail offers based on each consumer’s answers. Coolsavings clients that tested the micro-targeting approach report a 174% lift in response rates. The company did not provide details on who tested the service.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

J.T. Compeau / E-Commerce

How Walmart is getting its Oscars debut right

Consumers talking about the Oscars on social media are also engaging with Wal-Mart, data shows.

FPO

Mike Cassidy / E-Commerce

5 e-retail planning tips for holiday 2017

Monday’s turn out to be prime shopping days during the holiday season.

Research Guides

Advertisement