June 29, 2001, 12:00 AM

The opportunities and obstacles of merging high-fashion and e-commerce

(Page 3 of 3)

Once fashion designers begin applying their ideas not just to their collections,

but to their web sites, we believe the fashion industry will begin setting trends

that reach far beyond showrooms.

John Yunker is founder of Byte Level Research, a web content strategy company,

and co-author of the report, “Fashion Web Sites Undressed”. Excerpts available

at www.bytelevel.com






(The Yahoo! and Amazon home pages are included

for comparison.)




Hugo Boss / 646K



Versace / 489



Celine / 332



Louis Vuitton / 129



Amazon / 102



Gap / 87



Yahoo! / 37



Helmut Lang / 2

How to weigh a site


Using Internet Explorer, select “Save As” from the File menu and save the home page to your computer. Internet Explorer will save the page as a separate HTML file with a folder that includes the necessary graphics. Select the file and folder, right click and select “Properties.” This will show the total weight in kilobytes. This process, however, often fails to capture all of the elements of more complex web pages and does not work well with Flash sites. But it will give a rough idea of how much a web page weighs.

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