And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
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Track B: Are You Maximizing the Potential of Your Personalization Efforts? Emerging Trends and Advanced Strategies to Connect You and Your Customer Through Targeted, Relevant and Effective Offerings, David Towers, director, customer experience for e-commerce, J. Crew
3:55-4:35: Determining Where to Spend Your Limited Marketing Dollars and Which Channel Delivers Maximum ROI, Barry Judge, vice president of marketing/e-publishing, BestBuy.com
Exhibitors at eTail 2001
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