June 27, 2001, 12:00 AM

Traffic and sales soar at Target.com

Traffic at Target.com is up fourfold over last year and sales are up sevenfold. Target.com will continue to focus on Target`s core products.

Traffic at Target.com is up fourfold over last year and sales are up sevenfold, Gerald Storch, Target’s vice chairman, told the Retail Systems 2001 conference in Chicago this week. Target.com is focusing on Target’s core merchandise of home products, apparel, toys and electronics. Target.com’s goals are to create a profitable selling venture, drive customers to stores, and enhance Target’s brand. It has not yet achieved profitability, Storch said, although it is meeting its other goals. “We continue to see tremendous growth,” he said. “It’s a wonderful way to communicate with our guests.”

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jennifer Silverberg / E-Commerce

The adaptive, omnichannel CPG retailer will prosper

Retailers and consumer packaged goods brands have an unprecedented opportunity to work together, particularly if ...

FPO

Amir Konigsberg / Mobile Commerce

Three mobile innovations disrupting search and discovery

Search technology for mobile devices is diverging from desktop search.

Advertisement