June 27, 2001, 12:00 AM

Traffic and sales soar at Target.com

Traffic at Target.com is up fourfold over last year and sales are up sevenfold. Target.com will continue to focus on Target`s core products.

Traffic at Target.com is up fourfold over last year and sales are up sevenfold, Gerald Storch, Target’s vice chairman, told the Retail Systems 2001 conference in Chicago this week. Target.com is focusing on Target’s core merchandise of home products, apparel, toys and electronics. Target.com’s goals are to create a profitable selling venture, drive customers to stores, and enhance Target’s brand. It has not yet achieved profitability, Storch said, although it is meeting its other goals. “We continue to see tremendous growth,” he said. “It’s a wonderful way to communicate with our guests.”

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Carol Krakowski / E-Commerce

4 customer service takeaways from ‘Cyber Weekend’

Be honest with customers about wait times, and make sure agents have all the information ...

FPO

Bob Brodie / E-Commerce

How raw data enables retailers to know every customer

Here are five technologies that can unleash the power of all the data an online ...

Advertisement