Shoppers will scan their Amazon Go app at the store’s entrance, and the technology will track which items they pick up and add them ...
Digital marketing vendor MindArrow has received a patent for its e-commerce payment technology.
One of the drawbacks, from a retailer’s point of view, of having customers pay for merchandise at a separate payments page is that the payment process takes customers away from the store environment. Aliso Viejo, CA-based MindArrow Systems Inc., which provides digital marketing services, has just received a patent that will keep customers in the shopping window.
The patent applies to e-commerce technology that MindArrow recently obtained when it bought Control Commerce Inc. The patent, called “Method and Apparatus for Facilitating Computer Network Transactions,” covers ways to secure transactions within a separate payment window superimposed on a web site, HTML page or e-mail message. The technology allows recipients to make online transactions without leaving the web page or e-mail message they are viewing. The company says that with this system, merchants have greater control over the customer’s visit, the purchase process and data acquisition for future contact.