The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
BestBuy.com will offer customers the ability to buy music and download it from RioPort, a music application service provider that has sole distribution agreements will all major record labels.
BestBuy.com will offer customers the ability to buy music and download it from RioPort, a music application service provider that has sole distribution agreements will all major record labels, the companies announced today. The RioPort agreement will position Best Buy as the first traditional retailer with the ability to have access to commercial downloads from all five major labels, Best Buy says. The service will begin later this summer.
Through its PulseOne Media Service, RioPort will provide BestBuy.com with content aggregation, rights management, hosting services and customer service tools. The service will allow consumers to purchase popular music downloads, regardless of the format or digital rights management solution being used. RioPort is also providing its proprietary delivery manager that ensures the integrity of download and an online music account feature that enables customers to access and track their online music purchases.
"RioPort has clearly demonstrated its ability to integrate the diverse rights, format and delivery requirements from all the major music labels in one seamless, consumer-friendly experience," said Scott Young, VP/GM- Entertainment for BestBuy.com. "Best Buy is committed to expanding our consumer offers of digital entertainment products and services. Adding RioPort to our current digital services will greatly enhance our ability to provide compelling digital media offers from a broad group of label sources."