An advertising watchdog’s report found dozens of claims that it says were false and deceptive. Wal-Mart blames suppliers.
Books On Tape, which rents books on tape to consumers through the Internet and via catalog, is seeing eight to nine orders from wish lists per day.
Booksontape.com, which has been using WishList’s wish list program since April 2000, says that providing a wish list feature to consumers helps the company capture potential sales. “We send out our newsletters, catalogs and put items on our web site. We know that people have a limited amount of money they want to spend at one time on books. Having a wish list gives them a way to store the titles they want. It’s important to us because we want people to remember and we don’t want to lose any potential sales,” says Kevin Coon, Webmaster.
Coon says Booksontape.com gets about eight or nine wish list orders a day out of an average of 360 orders a day. “It’s a good amount,” Coon says. “We know we have a lot more money on the wish lists than people have made purchases for but we’re figuring out how we can sell more and move more products in the wish lists.” Coon says Books On Tape wants to try targeted e-mail marketing and is in the process of figuring out how to do that and offer discounts it can afford.