Retailers shift their ad spending from TV, radio and print ads to digital ads.
Mothers Day sales at Giveanything.com, an online seller of gift certificates, grew 500% over last year.
Mothers Day sales at Giveanything.com, an online seller of gift certificates, grew 500% over last year, Edward Brookshire, Giveanything.com CEO, tells Internet Retailer. He attributes the growth to a deal with American Greeting Cards’ web site that went live the third week in April. Even without the American Greetings arrangement, sales would have doubled from last year, Brookshire says.
Privately held Giveanything.com is adding merchants at a rate of about 100 a day, Brookshire says. The gift certificates are accepted at 2,000 merchants, with 2,000 more waiting to come up. About 100,000 give anything gift certificates are in circulation right now. Giveanything is promoting itself through arrangements with shopping cart vendors who include the Giveanything system as a payment option. Retailers can activate the software for a no-risk test before signing on to accept Giveanything gift certificates. Giveanything receives a commission from retailers for sales with the certificates.