Retailers shift their ad spending from TV, radio and print ads to digital ads.
Traffic at Maytag.com has exceeded the company’s expectations, Maytag CEO Leonard A. Hadley says. The site allows customers to order appliances online and arrange delivery from a local dealer.
Traffic at Maytag.com has exceeded the company’s expectations, Maytag CEO Leonard A. Hadley told a conference of financial analysts Monday. The Maytag site allows customers to order and pay for Maytag appliances online and arrange delivery from a local dealer.
"On the Maytag.com web site, we`ve launched a successful e-business model that integrates the company, a retailer, and a major appliance consumer in a seamless supply chain on the Internet,” Hadley said. “Using `cart-to-cart` technology, a consumer visits the Maytag web site, reviews information on our appliances, selects a product and then chooses a dealer for delivery and payment. We have about 3,000 dealers participating in this program and more will be added throughout the year. So far, use of the `cart-to-cart` program has exceeded our expectations, and this method of appliance purchasing is likely to grow in the future."
"Maytag is concentrating on delivering sequential quarterly improvement in business performance in 2001. At the same time we`re putting money into the organization to build key areas of our businesses, our brands, and our product pipeline for the future,” Hadley said. “Our intent is to put the foundations in place so that when the economic and industry winds shift, we are fully ready to participate and reap the benefits."