The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
DigiScents, which was trying to distribute aromas over the web, has closed shop, citing lack of funding.
DigiScents Inc., a technology company that was trying to bring digital scenting to the Internet, has shut down operations and laid off all 70 employees. DigiScents was trying to develop computer scent-generating devices and sell them in retail stores, although no deals were set.
The company had investments from fragrance and flavor houses Givaudan and Quest International, as well as Pacific Century CyberWorks and a distribution deal with RealPlayer, although reports say the company could not raise additional funding it needed. It also had a strategic research alliance with Procter and Gamble. A message that greets callers to DigiScents’ headquarters suggests that DigiScents will continue to seek new investment money to support a relaunch.