April 3, 2001, 12:00 AM

Marketing Tests Shows Higher Sales From Commerce-Enabled Email

Citing recent tests, CyBuy says its proprietary commerce-enabled e-mail technology allows consumers to buy directly from e-mail advertisements faster than connecting to the retailer’s site via convention e-mail hotlinks.

Citing results of recent tests, CyBuy says its proprietary commerce-enabled e-mail technology allows consumers to buy directly from e-mail advertisements faster than connecting to the retailer’s site via convention e-mail hotlinks. Cybuy, which markets a so-called commerce-enabled e-mail advertising service, and online jewelry retailer ICE.com conducted a comparison test of the CyBuy technology with CheetahMail, a permission-based e-mail marketer. The test, which compared consumer reaction to CyBuy commerce-enabled e-mail ads to conventional e-mail promotions, showed that Cybuy commerce-enabled e-mails generated a better than 5 to 1 increase in conversions, according to CyBuy. In addition, the company says, the Cybuy process reduced average purchase time by 75%. In addition, links to the ICE.com web site embedded within the CyBuy e-mail message generated more than double the typical conversion rate according to CyBuy. Cybuy’s service allows consumers to purchase directly through e-mail, banner ads and content on the Internet. Cybuy is funded by NatWest, part of The Royal Bank of Scotland Group.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Wendy Wallner / Mobile Commerce

How retailers can make their mobile apps ‘stickier’

An app should be the easiest way to make a purchase, and offer other benefits, ...

FPO

Emily Carrion / Mobile Commerce

5 ways retailers can spiff up their mobile apps for the holidays

Effective apps not only boost sales, they provide an easy way to obtain customer feedback.

Advertisement