April 3, 2001, 12:00 AM

Marketing Tests Shows Higher Sales From Commerce-Enabled Email

Citing recent tests, CyBuy says its proprietary commerce-enabled e-mail technology allows consumers to buy directly from e-mail advertisements faster than connecting to the retailer’s site via convention e-mail hotlinks.

Citing results of recent tests, CyBuy says its proprietary commerce-enabled e-mail technology allows consumers to buy directly from e-mail advertisements faster than connecting to the retailer’s site via convention e-mail hotlinks. Cybuy, which markets a so-called commerce-enabled e-mail advertising service, and online jewelry retailer ICE.com conducted a comparison test of the CyBuy technology with CheetahMail, a permission-based e-mail marketer. The test, which compared consumer reaction to CyBuy commerce-enabled e-mail ads to conventional e-mail promotions, showed that Cybuy commerce-enabled e-mails generated a better than 5 to 1 increase in conversions, according to CyBuy. In addition, the company says, the Cybuy process reduced average purchase time by 75%. In addition, links to the ICE.com web site embedded within the CyBuy e-mail message generated more than double the typical conversion rate according to CyBuy. Cybuy’s service allows consumers to purchase directly through e-mail, banner ads and content on the Internet. Cybuy is funded by NatWest, part of The Royal Bank of Scotland Group.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Brian Solis / Mobile Commerce

Shopmented reality: Mobile blurs the line between web and store

How retailers can re-imagine the shopper journey.

FPO

Guru Hariharan / E-Commerce

How to succeed online with promotional pricing

Implement a stronger strategy and gain key intelligence on where you stand with consumers

Advertisement