Retailers will still sell, but as web-connected products generate a wealth of information about consumers, online merchants will want to rethink their role beyond ...
(Page 4 of 4)
It’s clear that the market is only just developing-as many retailers who are looking at these systems have found. “This isn’t cutting edge, this is bleeding edge,” says Furst of Djangos, which spent just under $2 million developing its POS-accessible inventory system. “We couldn’t find anyone who could give us the level of integration we needed. You can really destroy a customer relationship if you can’t fill what the customer has ordered.”
And that’s what it all boils down to: Keeping the customer satisfied.