March 28, 2001, 12:00 AM

E-retailers may be hastening their own demise if they make the wrong fulfillment choice

(Page 4 of 4)

 

“We’re a nice match for online companies that deliver things like pharmaceuticals, books and videos,” Martell says. In fact, one of Martell’s clients is bookseller Barnes & Noble “Not everybody’s going to order a Harry Potter book and have it shipped Federal Express because it’s too expensive,” he says. “Nor do they want to wait 10 days for ground mail; we fit right in between them.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...

FPO

Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

Research Guides

Advertisement