But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
(Page 4 of 4)
“We’re a nice match for online companies that deliver things like pharmaceuticals, books and videos,” Martell says. In fact, one of Martell’s clients is bookseller Barnes & Noble “Not everybody’s going to order a Harry Potter book and have it shipped Federal Express because it’s too expensive,” he says. “Nor do they want to wait 10 days for ground mail; we fit right in between them.”