The tools build on the vast amount of information Google knows about consumers.
Technology searches databases for images, eliminating words from the process.
Technology developer Ereo Inc. is rolling out its new image-based search engine technology on the web site of Minden Pictures, a b2b provider of outdoor stock photography. Westminster, Colo.-based Ereo’s proprietary “More Like This” technology lets users find other images similar to a depicted image with the click of a button. Users find what they want with an ASP model search tool that analyzes content, texture, shape and color.
The technology eliminates text searches almost entirely from the process by searching databases for image content rather than text-based descriptive criteria. “Previously, text description-based searching made the task of finding a particular photo difficult at best,” says Michael Shehan, Ereo CEO. “Our technology helps companies like Minden Pictures provides their customers with the ability to search the site quickly and efficiently using images instead of words.”
The technology is potentially applicable to retail sites offering other types of products including clothing and furniture.