March 9, 2001, 12:00 AM

eBags’ successful sweepstakes

In the first 45 days of a million-mile-giveaway promotion at eBags.com, 150,000 site visitors have provided e-mail addresses by registering to win.

In the first 45 days of a million-mile-giveaway promotion at eBags.com, 150,000 site visitors have provided e-mail addresses by registering to win. Nearly 80% of the names were new to the site, Peter Cobb, vice president of marketing, tells Internet Retailer. The promotion-primarily the cost of the miles-is costing eBags only in the tens of thousands dollars, Cobb says. Sales at eBags,com this year are projected to approach $20 million, reflecting growth of about 50% over last year. Conversion rates have doubled from last year, Cobb says. EBags ended last year by laying off 25% of its workforce-22 staffers-and focusing on tighter marketing.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Brian Smyth / E-Commerce

How online retailers can price for profit in the age of data

The first step to eradicate price warfare in the retail industry is to widen the ...

FPO

Rob Garf / E-Commerce

The end of seasonal promotions and what it means for retailers

Retail sales vary relatively little between January and October as consumers buy when it’s convenient ...

Advertisement