Retailers shift their ad spending from TV, radio and print ads to digital ads.
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Not all marriages are meant to be. But, Friedman believes paper greeting cards and gifts were made for each other, and he’s hoping his model is as effective as one of cupid’s arrows.
How important is the card with the gift?
A telephone survey of 1,004 adults by Zogby International, commissioned by 4YourSoul, found:
- 85.7% believe it is important to send a greeting card with a gift
- 64% always include a card with a gift
- 81.3% prefer paper greeting cards to electronic greetings