While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Zowi Corp. and Bolt, introduced a Bolt-branded Cobaltcard from American Express that is now available to Bolt`s 3 million U.S.-based members—mostly 15- to 24-year olds.
Zowi Corp., a web-based payment service company, and Bolt, a universal communications platform for 15- to 24-year olds, introduced a Bolt-branded Cobaltcard from American Express that is now available to Bolt`s 3 million U.S.-based members. Cobaltcard is a stored-value card that offers teenagers and young adults a way to buy online and in stores just about anywhere the American Express card is accepted.
Bolt members can sign up for the Bolt-branded Cobaltcard online at www.bolt.com. Once approved, members can load money onto their secure Cobaltcard by transferring funds from their own personal checking account, or by having their parents transfer funds from a checking account or other major credit card to the Cobaltcard. Bolt will offer registration incentives and promotions for music and movies and other benefits exclusive to Bolt members.