While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
EyeWonder Inc., creator of instant streaming video for low bandwidth access devices, will license its technology to the Shopping Channel UK, set to launch in April.
EyeWonder Inc., creator of instant streaming video for Internet and wireless devices, will license its streaming video technology to the Shopping Channel UK, an online shopping site featuring high-end home and garden exhibitions. "EyeWonder`s technology will allow us to fulfill our vision of a truly interactive shopping experience for our audiences," says Shopping Channel UK CEO Lee Edwards. "Before being introduced to EyeWonder, we did not think this would be possible because of the very low bandwidth available in the UK, where high-speed Internet connections are extremely rare. With the EyeWonder technology we can now deliver quality video and audio to consumers to create an engaging online shopping environment."
"The EyeWonder technology was developed to reach every user with a quality video and audio experience," says John Vincent, CEO of EyeWonder. "The Shopping Channel UK is a perfect client to capitalize on the power of our technology. Because it is Java-based and does not require any user download, the video content can be delivered seamlessly to the broadest possible audience. And, as with e-commerce sites in the U.S., the Shopping Channel UK will enjoy the impact of video on increasing online sales."
The Shopping Channel UK was founded in December 1999 to offer a virtual home and garden exhibition over the Internet, and is set to launch in April.