The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Tomax and Oracle have teamed to create a solution that creates a real-time infrastructure for managing retail operations and integrating customer channels.
Tomax Corp. and Oracle Corp. have a combined offering based on Tomax`s RETAIL.net and the Oracle E-Business Suite modules targeted at retailers. Tomax and Oracle have teamed to create a solution that creates a real-time infrastructure for managing retail operations and integrating customer channels.
Tomax and Oracle have devised guidelines that prescribe the software components required to create a total solution based on the size of the retailer and the nature and requirements of its operation. These solutions address retailer requirements across the supply chain, including customer-facing applications for point-of-sale, kiosk, and online shopping; in-store applications for inventory, receiving, ordering and store management; headquarters applications for merchandise management, operations, financials, logistics, call center and analysis; and supply chain integration solutions, including b2b exchanges.
As a result of development collaboration, retailers can create an online, integrated retail environment that supports point-of-sale, kiosk, and online shopping applications that are consistent and connected. The result is a single view of the customer and enhanced customer service. In addition, the combined offering can displace costly and complex client/server and proprietary hardware and software with web-based browser applications, both in the store and across the retail enterprise. Tomax and Oracle offer the retailer a choice of data center, implementation, and connectivity partners to create the appropriate solution environment and service level required.