While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Next in Industry StatisticsVisitors welcome: retail traffic by category
From The IR Blog
Brian Smyth / E-CommerceHow online retailers can price for profit in the age of data
The first step to eradicate price warfare in the retail industry is to widen the ...
Rob Garf / E-CommerceThe end of seasonal promotions and what it means for retailers
Retail sales vary relatively little between January and October as consumers buy when it’s convenient ...