An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
Customers at buy.com can manage their warranties and repairs through a new technology solution with Here2fix.com.
Internet retailer Buy.com and Here2fix Inc., a provider of product protection plans to retailers, e-retailers and catalog merchants, have partnered to provide a warranty plan program to buy.com customers. Here2fix has helped buy.com to integrate a technology that enables the customer to view and purchase warranty plans directly on the buy.com product info page. Buy.com customers in need of a product repair can manage their warranty plans with just a few easy clicks. "The addition of the Here2fix warranty program is consistent with our move to focus on our core categories which promise the greatest contribution to our business going forward," said Greg Hawkins, chairman & CEO of buy.com. "To that end, the addition of these types of services will allow us to further enhance our customers’ buying experience in consumer electronics, computer hardware and peripherals while maintaining rankings."