Retailers shift their ad spending from TV, radio and print ads to digital ads.
Retail Exchange.com is launching a toy category for its excess goods marketplace next week.
RetailExchange.com, a b2b exchange for excess consumer goods, plans to launch a toy category on its site next week in conjunction with the Toy Fair in New York City. Fair attendees will be able to view a special showing of toy samples at RetailExchange.com`s newly opened Search Center on Broadway. RetailExchange.com also is partnering with PangeaToyNetwork Inc., a digital salon serving the toy industry to allow PangeaToyNetwork members to buy and sell excess goods through the RetailExchange.com marketplace. RetailExchange.com`s other consumer goods categories include home goods, electronics, footwear, health and beauty and giftware, among others.