The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
In the first five months of use, Yopa Push Platform, which informs customers when out of stocks items arrive, increases Egghead.com sales by $1.25 million.
Egghead.com has implemented the Yopa Push Platform to support its sales efforts and help improve customer service and retention. In less than six months, Egghead.com has sold $1.25 million as a result of pushing requested information.
In its initial implementation of Yopa, Egghead.com informs customers when out-of-stock items are available. Monitoring the availability of Egghead`s 70,000 SuperStore products, Yopa manages all information requests, delivering in-stock notices to the customer`s choice of communication device -- including e-mail, pager, mobile or land phone. In the first five months of use, more than 80,000 users requested "product-in-stock" messages through e-mail, voice and pager; 17% of the customers receiving in stock notices made purchases as a direct result of the message, resulting in more than $1.25 million in incremental sales.