The acquisition will add more than 300 products to L’Oreal’s lineup.
JCPenny.com`s new site will launch in the next few weeks and feature a solutions, rather than catalog, format.
JCPenney.com plans to relaunch its site within the next few weeks. The new site will leave the catalog format in favor of shop-format. Visitors to the new site will shop by department and brand names. The site will also be more solutions-oriented. For example, someone taking a weekend trip can get merchandisers` recommendations on the types of outfits to take along. The site also will have improved navigation.