Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
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From The IR Blog
Andrew Ruegger / E-CommerceHow online search data can improve offline retail results
Search data represents the largest, unbiased free source of consumer data in the world.
Brice McBeth / E-CommerceDitch averages to find e-commerce conversion breakthroughs
An e-retailer explains how averages can obscure the kinds of clients you serve.