Retailers shift their ad spending from TV, radio and print ads to digital ads.
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From The IR Blog
Roy Erez / E-CommerceHow to overcome shopper hesitations to buying gifts online
Many shoppers worry about size and color, or being unsure of the recipient’s address. Here ...
Ari Weil / Mobile CommerceThe big mobile commerce opportunity in rural Asia Pacific
Despite only moderate wireless speeds, rural consumers flock to m-commerce.