The tools build on the vast amount of information Google knows about consumers.
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From The IR Blog
Wendy Wallner / Mobile CommerceHow retailers can make their mobile apps ‘stickier’
An app should be the easiest way to make a purchase, and offer other benefits, ...
Emily Carrion / Mobile Commerce5 ways retailers can spiff up their mobile apps for the holidays
Effective apps not only boost sales, they provide an easy way to obtain customer feedback.