January 30, 2001, 5:16 PM

IBM rolls out web-enabled kiosk for retailers

IBM is rolling out a web-enabled kiosk designed specifically for retail stores. The company says the new IBM NetVista Kiosk is "hardened to withstand the demanding in-store environment." The kiosk will provide in-store Internet access to shoppers. IBM has been creating customized kiosk solutions for many years for large customers such as British Airways, US Airways and Hudson's Bay Company, Canada's oldest and largest department store retailer. However, this is the first time IBM is offering a standard kiosk to give retailers of all sizes the ability to offer customers the best of both bricks and clicks in one location.
Customers will be able to buy catalog merchandise, web-only products, or other goods and services at one location. Shoppers, for example, will be able to browse gift registries, personally configure products or services such as home entertainment centers, learn about new products, and compare alternatives at the kiosk before making a purchase. In addition, they can sample products such as CDs, movies and video games before making a purchase. At the same time, retailers can use in-store kiosks to increase the choices of merchandise they offer, which is especially important in stores where space to stock merchandise is limited. Retail store employees will be able to access corporate systems without leaving the sales floor. Critical customer service information, such as the location of out-of-stock merchandise, will be online and readily available. They can also access human resources systems to view their assigned work hours, enter requests for scheduling changes, or participate in multimedia training.
comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement