Retailers shift their ad spending from TV, radio and print ads to digital ads.
Customers will be able to buy catalog merchandise, web-only products, or other goods and services at one location. Shoppers, for example, will be able to browse gift registries, personally configure products or services such as home entertainment centers, learn about new products, and compare alternatives at the kiosk before making a purchase. In addition, they can sample products such as CDs, movies and video games before making a purchase. At the same time, retailers can use in-store kiosks to increase the choices of merchandise they offer, which is especially important in stores where space to stock merchandise is limited. Retail store employees will be able to access corporate systems without leaving the sales floor. Critical customer service information, such as the location of out-of-stock merchandise, will be online and readily available. They can also access human resources systems to view their assigned work hours, enter requests for scheduling changes, or participate in multimedia training.