The founder of the e-commerce platform providers had been expected to stay on after Marketlive merged with Shopatron to form Kibo.
FurnitureFan CEO Mitchell Russo credits the company's growth to its using the site as a web-marketing tool for the furniture industry, rather than as a competitive e-retail site. He explains, "Furniture retailing is an industry where consumers prefer to test-drive the product prior to purchase and that is impossible over the Internet. Instead of competing with our brick-and-mortar counterparts, FurnitureFan.com aligns itself with retailers and manufacturers as their Internet marketing-services company. We offer brick-and-mortar stores web exposure while directing consumers into their showroom to test the furniture and make a purchase." FurnitureFan.com currently has partnerships with over 1,300 retail stores in the U.S. and Canada.