Retailers shift their ad spending from TV, radio and print ads to digital ads.
Kurt H. Lohse, founder & CEO of CouponMaker.com explained, "Most retailers offer substantial discounts to people who are serious about spending a significant amount of money at their stores. The only problem is that you can't know when people are thinking about spending money unless they tell you. The CouponMaker technology creates an immediate communication link that identifies serious buyers when they are planning to spend money and allows retailers to instantly extend their in-store discount negotiation practices to the Internet."
When the CouponMaker technology is applied to a consumer resource center like CouponMaker.com, consumers can utilize a single source to quickly locate all retailers in their area offering interactive volume-based discounts and make unique coupons based on how much they would like to spend. Retailers who offer discounts through CouponMaker.com may change them at any time through simple online account management screens. This open-ended architecture ensures that coupon conditions vary on a continual basis depending on the time, date, and input information from both the retailers and consumers.
Any business offering products or services to consumers can negotiate custom discounts through CouponMaker.com. For an annual fee of $750.00 per location, a retailer receives:
-- A county-wide listing on CouponMaker.com under 1 shopping category
-- An unlimited number of coupon prints for the year
-- A free link to their Web site (if they have one)
-- Automatically calculated maps and driving directions on every coupon printed
-- 24-hour access to online screens to change their discount parameters
-- Real time reports detailing the total number of coupon views and prints
"For less than the cost of printing and distributing a few thousand flyers, a retailer can have prolonged, interactive exposure for a full year to shoppers on the Web," added Lohse.