And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
Some key learning:
-- 80% of those surveyed have actually transacted online at some juncture. Virtually all online users have used the Internet as part of the shopping process.
-- While men once dominated the online shopping scene, 58% of current online shoppers are female.
-- Three fourths of all online purchases are made by one fourth of online shoppers. These online shoppers have purchased from, on average, 6 categories in the past 3 months.
-- 72% who state they are unlikely to make a purchase online say they are concerned about security.
-- 41% of those surveyed said they would feel more confident in a site if they could email a sales representative for customer service. 45% said they would visit a site more if that email were responded to within 12 hours.
-- 16% of online consumers have used a shopping agent when researching a product online or making a purchase but their use of agents is not strictly to find the lowest price.