Retailers shift their ad spending from TV, radio and print ads to digital ads.
Women and men differ in the Web sites they visit, according to Internet audience measurement service Nielsen//NetRatings, New York. The top sites with the largest proportion of women ages 18-plus were shopping, home and health related, says the survey. The top destination for women in July at home with more than 500,000 unique visitors was Spiegel Inc., with a composition of 79% women. Approximately 675,000 of its 860,000 unique visitors were women. About 73% of No. 2 EDiets.com's 1.4 million unique visitors, or 1 million users, were women. Rounding out the top three was Martha Stewart Online, whose 600,000 women made up 73% of its audience of 818,000.
Top non-adult sites with the largest proportion of men ages 18-plus with more than 500,000 unique visitors at home in July were finance, sports and software related, says the survey. Leading the way was Credit Card Billing, whose 654,000 male surfers made up 79% of its 833,000 audience. Approximately 588,000 or 73% of Sporting News' 811,000 visitors were men. Egghead's audience was made up of 69% men, with 749,000 out of 1.1 million visitors being men.