Retailers shift their ad spending from TV, radio and print ads to digital ads.
The wireless juggernaut advances, and it's got e-commerce in its sites Ð right after e-mail, that is. A new survey of 300 wireless developers reveals that 39% of them are currently working on e-mail applications, with consumer-focused e-commerce applications, the top target of 38.6% of those surveyed, following close behind. The survey, from Santa Cruz, Calif.-based Evans Data Corp., a research firm that tracks the software industry, shows that mobile positioning is the top priority at 34% of the wireless developers, making it the third priority of the wireless industry overall. PDAs lead the development race among the makers of wireless devices, with 57.5% of the developers surveyed saying they already offer or plan to offer PDAs such as Palm Pilot. Mobile phones are targeted by 56.8% of the developers, while 44.2% of them already have launched or plan to launch notebook PCs.