January 19, 2001, 12:00 AM

Visa Launches Secure E-Commerce Initiative

Visa International has announced a new global e-commerce initiative that it expects will reduce Internet transaction disputes by up to 50%. The Visa Secure E-Commerce Initiative includes a payment-authorization program designed to reduce the risk of unauthorized use of payment cards, and a global data-security program that establishes standards and best practices for merchants to ensure the security of cardholder data on their Web sites. Visa U.S.A. this summer will pilot a new three-domain secure socket layer authentication protocol as part of the initiative. The protocol provides options to authenticate payments online, protect the privacy of transmissions and ensure that data in transmissions remain unchanged. The data security program includes a series of standards and guidelines for Web transactions that both buyers and sellers should follow. It will be rolled out later this year.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement