American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
Victoria's Secret has redesigned its web site to include The Wish List, Gift Search, Electronic Gift Certificates and a collection of pre-wrapped gifts. The Wish Lists will be e-mailed with a personal note and password to people specified by the creator of the wish list. Recipients can access the list and add items directly to their shopping bags. The electronic gift certificate is also sent by email to the recipient.