January 19, 2001, 12:00 AM

Third Round From The Sun

Outdoor recreation products e-tailer PlanetOutdoors.com has closed a third round of financing of more than $11 million. Sequel Venture Partners, Boulder, Colo., lead the round of funding, joined by all previous PlanetOutdoors.com investors, the Boulder-based firm says. PlanetOutdoors.com's investors include @Ventures (a CMGI affiliate), Trinity Ventures and APV Technology Partners of Menlo Park, Calif.; i-Hatch Ventures, New York; and Tango Partners, Canyon Capital and Forefront Capital of Boulder.

Outdoor industry veteran David Secunda established PlanetOutdoors.com in February 1999. Secunda was formerly the executive director of the Outdoor Recreation Coalition Association, a trade association for the industry.

PlanetOutdoors.com features apparel, footwear and equipment for all outdoor sports from mountain biking to rock climbing, and from hiking to camping. It offers products from 200 outdoor manufacturers, including Eagle Creek, Marmot, NIKE ACG, The North Face and Sierra Designs. The company also recently launched WomenOutdoors.com, an online source for outdoor products, information and community for women.

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