Retailers shift their ad spending from TV, radio and print ads to digital ads.
Drugstore.com, inc. today announced that it has priced its initial public offering of 5,000,000 shares of common stock at a price of $18 per share. The shares will commence trading today, quoted on the Nasdaq under the symbol DSCM.
The offering is being managed by Morgan Stanley Dean Witter, Donaldson, Lufkin & Jenrette and Thomas Weisel Partners LLC.
Drugstore.com is a leading online drugstore: a retail store and information site for health, beauty, wellness, personal care and pharmacy products. The drugstore.com service is available on the company's Web site at www.drugstore.com.