The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Drugstore.com, inc. today announced that it has priced its initial public offering of 5,000,000 shares of common stock at a price of $18 per share. The shares will commence trading today, quoted on the Nasdaq under the symbol DSCM.
The offering is being managed by Morgan Stanley Dean Witter, Donaldson, Lufkin & Jenrette and Thomas Weisel Partners LLC.
Drugstore.com is a leading online drugstore: a retail store and information site for health, beauty, wellness, personal care and pharmacy products. The drugstore.com service is available on the company's Web site at www.drugstore.com.