The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
For the third fiscal quarter ended Oct. 31 , The Sharper Image reported Internet sales of $13.7 million, a 158% increase over the $5.3 million in last year's third quarter. The Internet accounted for 14% of The Sharper Image's overall third quarter sales of $98 million. Overall third quarter sales increased 68% over 1999's third quarter. Catalog sales of $25.5 million in the quarter were 43% higher than last year's $17.9 million.