The acquisition will add more than 300 products to L’Oreal’s lineup.
Recent traffic rankings by both PC Data Online and Media Metrix place Eve.com ahead of other beauty sites in what's become a beastly competition. PC Data Online ranks Eve.com the #1 beauty site for the month of February. The site had more than double the traffic of its nearest competitor, beating out Sephora.com, gloss.com and ibeauty.com. Data for the first half of March also shows that Eve.com has an average of two to three times more unique visitors than its nearest competitor.
The site also was ranked in the top 10 of Fortune magazine's top 50 online retailers and was voted one of Time magazine's "Best Sites on the Web."